It’s hard to consistently come up with new ways to make yourself known. We uncovered a great article by Katie Muldoon over at DirectMag.com which details some unique tactics that other businesses have used to gain mindshare and spread the promise of their brand!
Krispy Kreme Doughnuts ran a back-to-school promotion last fall that schools hated (because there are too many overweight kids already) but students — and probably their parents — loved. It worked like this: Get an A and earn a free Krispy Kreme. Impress your peers… get several A’s and take them for a treat! JUMP OUT to the full article.